We make saving money feel natural, exciting, and possible for everyone.
What started as a family dinner conversation about our own money habits grew into Babalata, a platform that turns financial goals into real-life wins through personal guidance, engaging challenges, and support from the people who matter most.
It began with a family dinner
Between bites and laughter, the conversation turned to money: how we save it, how we spend it, and what our hopes for the future look like. We quickly realized that while our intentions were good, our daily money habits often did not line up with our long-term dreams.
That night I could not stop thinking about the disconnect. Saving money, especially for younger generations, should not feel hard, confusing, or out of sync with real life. I imagined a better way: a platform that would make financial growth natural, fun, and rewarding. Not just for my family, but for families everywhere.
From that spark, we built a platform designed to shift how people think about saving. With a unique mix of personal guidance, interactive challenges, and encouragement from friends and family, Babalata turns financial goals into achievable adventures, helping users of all ages build habits that stick for life.
The people behind Babalata
Imri Shifman
Chief Executive Officer
Imri has spent close to a decade leading and growing teams, managing complex projects, and turning ideas into real, working products. He is at his best building strong teams, aligning people around a shared goal, and creating a culture where great work actually gets done. At Babalata, he focuses on bringing the company's vision to life, shaping strategy, supporting the team, and finding new ways to make saving money engaging, rewarding, and impactful for young people.
Shira Halperin
Chief Learning & Experience Officer (CLEO)
With 25 years of experience in training and user engagement, Shira is the architect of Babalata's learning journey, making sure every user enjoys the experience and gains lasting financial skills. She spent 15 years at Intel developing programs that blend technology with impactful learning, and she is the author of a best-selling children's book series that inspires young minds worldwide. At Babalata, Shira leads the vision of interactive learning experiences, helping users gain real-world money skills while staying motivated and inspired.